Monday, July 19, 2010

Why Facebook games are so successful?

Facebook games are growing very quickly these one or two years, from very simple games for simple social connection to very sophisticated one, with a lot of players. What is the reason for it's success?

1. Natural traffics - yes, Facebook is almost the most public website on the web. If you put a game onto Facebook, you are already potentially accessible by billions of users in the whole world.

2. Easy to promote - Facebook has its own very simple way to "Create an ad", and most importantly, it is cheap. When you create an ad through Facebook, then potentially billions of Facebook users will be able to see your ad and get interested into the game.

3. Integrated login - a game can use Facebook's login framework, i.e. a user just login into Facebook, and go to the games application, then he is already login into the game. This simple authentication process had reduce the user's reluctant to sign up a new account. He is naturally drawn into the game when he feels interested, without any concern.

4. Social network - of course! Facebook is a social network site after all. What is the biggest fun in playing browser games /Facebook games is, of course, playing with a group of friends. Sending gifts to your friends and getting gifts back from them; helping out in their game world; joining adventures together etc. are actually the biggest fun in browser games above all.

5. Word of mouth - most of the games will put a post onto the player's wall when the player is playing, or when gaining some achievement in the game. In this way, all of the people in this player's friends list will be able to see it. This had become a natural word of mouth network, and natural advertisement, that will be able to be trusted as it is found on a friend's wall. This would help the game spreads very quick.

What do you think are the other success factor for Facebook games? Please give your comments and share your idea~

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